Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already ...

Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. Currently, Roblox's immersive ads include portal and image ad formats.

Roblox is trying to push hard with its ads in 2025, but it's coming at the cost of the creator studios that make the game great.

the SVP and group campaign director at the Ad Council. “The game itself is the first of its kind non-profit mental health activation on Roblox.” As players navigate the new world on Roblox, they will ...

Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the ...

The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed Unfolded, an animated short film featuring a ...