They won the FA Cup in 1901. The famous cockerel emblem on Spurs' badge symbolises their origins, appearing on badges since ...

which - as seen on their shirts - is now just a cockerel standing on a ball. Spurs have revealed an array of new logos and text fonts, where the word ‘Tottenham’ is actually never used on its own.

How Tottenham earned their spurs. History lesson With a cockerel standing proudly above the Latin motto “audere est facere”, meaning “to dare is to do”, Tottenham Hotspur’s traditional ...

The formal message to broadcasters comes a few months after Spurs unveiled an updated version ... written beneath the image of the club cockerel. Same cockerel. Remastered brand identity.& ...

Same cockerel. Remastered brand identity ... In previous brand identity documents, Spurs have said: “In a world full of Uniteds, Citys and Rovers, there is only one Hotspur and therefore ...