Amazon is pulling out all the stops for Prime Day, especially when it comes to its own smart home brands. Blink is known for its easy-to-use security cameras and it is front and center with the most aggressive deal we’ve ever seen.

Why wait for Prime Day when you can already score one of the best deals of the season today? The just-launched Blink Video Doorbell with a Sync Module is is now 50 percent off! Yes, you read that right.

Blink sales are pretty reliable during Amazon Prime Day, and this year is no different. The security camera company owned by the retail giant has discounted a number of its devices, and one of the best deals is on two-packs of the Blink Mini 2 camera.