Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...

While healthy skepticism is important, it still shouldn’t take away from the progress this Coca-Cola announcement represents.

Learn which of the popular brand's Coke products are being recalled due to concerns about the presence of foreign material.

March 12, 1930, was the day when Mahatma Gandhi embarked on a journey on foot from the Sabarmati Ashram in Ahmedabad to Dandi, a coastal village, to protest against the Salt Act imposed by the British ...

By leveraging design, interactivity, and sustainability, brands can transform packaging into a compelling narrative device that fosters loyalty and differentiation.

Among brand marketers, Coca-Cola has led the way in a space that saw a surge in attention and investment following OpenAI’s debut of ChatGPT in late 2022. But the beverage giant’s early moves actually ...

The next time you grab a bottle of Coca-Cola, you might notice a small but bold message: “Recycle Me Again.” It’s more than just branding—it’s part of a broader sustainability push that aims to cut ...

Inc. (PEP) and The Coca-Cola Corp. (KO). Coca-Cola has been the market leader for decades. It remains the world’s most valuable soft drink brand with a market cap of $298.58 billion as of March ...

Coca-Cola and PepsiCo are direct competitors in the beverage industry. PepsiCo's business extends into the snack and packaged food areas. PepsiCo's languishing stock is attractively priced ...

The next time you grab a bottle of Coca-Cola, you may notice that it says "Recycle Me Again." This is more than just branding — it's an indicator of something that could prevent tens of millions of ...