The deal gives Unilever’s Indian unit a stronger foothold in the premium beauty segment, adding to its portfolio of brands like Dove, Pond’s, and Lakmé. Minimalist, known for its actives-led skincare products, reported annual revenue run rate of over ₹5 billion and has been profitable since inception.

Hindustan Unilever is looking to increase its play in the fast growing affluent beauty segment, add complementary offerings like serums and strengthen its presence in the ecommerce segment.

FMCG major Hindustan Unilever Limited has acquired 90.5 percent stake in skincare startup Minimalist for Rs 2,955 crore, the company said while announcing its December quarter results on January 22. Moneycontrol had first reported about HUL’s deal to acquire Jaipur-based Minimalist on January 3.

Hindustan Unilever Ltd acquires 90.5% of beauty brand Minimalist for Rs 2,670 crore. This move, seen as future-proofing its portfolio, highlights India's vibrant startup ecosystem. The firm plans additional investment to complete the acquisition and expects significant revenue and cost synergies.