A new trade deal between the U.S. and Vietnam introduces tariffs, creating uncertainty for sportswear giants like Nike and ...

Growing concerns are emerging about the mental health impact of AI platforms like ChatGPT. Reports indicate potential risks, ...

Twelve years in, Tinder remains the global leader in dating, adapting its strategy to resonate with Gen Z. As Daniel Kim, VP ...

BMW Group India experienced a robust 10% sales increase in the first half of 2025, totaling 7,774 units. Electric vehicle ...

China's EV market faces government intervention amid concerns of oversupply and price wars, despite soaring sales led by BYD.

France's antitrust agency has fined Shein, the China-founded fast-fashion retailer. The fine is 40 million euros. Shein is ...

Pepsico: Murree Brewery, Pakistan's oldest alcohol producer, faces restrictions. Alcohol is outlawed for Muslims. The brewery expands into non-alcoholic drinks due to government regulations. High ...

In South India, marketers are adeptly balancing brand building and performance marketing. Television is still king for ...

While AI-led creativity and purpose-driven storytelling are gaining strong ground in the Indian marketing landscape, at the ...

India's out-of-home (OOH) advertising sector is experiencing substantial growth, driven by digital integration and urbanisation, reaching INR 5,920 crore in 2024. However, the industry faces ...

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

Madison Media Omega has secured the media mandate for Farmley in Tamil Nadu, focusing on traditional media channels, ...