As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Articles written by Stuti Jalan ...

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

Inside the first global benchmark for AI creativity in advertising As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the ...

India’s fast-evolving smart TV ecosystem saw CloudTV—which is positioning itself as the country’s first certified Smart TV OS brand—entering the connected TV (CTV) advertising space. The company ...

Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning ...

As a familiar face—and past President—at the Cannes Lions International Festival of Creativity, Rob Reilly is no stranger to the charged energy that descends upon the Croisette each June. This year, ...

Each June, the world’s most creative minds convene on the Côte d’Azur (French Riviera). At Cannes Lions International Festival of Creativity 2025, India again made its mark with resounding success.

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...