Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

With college football season quickly approaching, some of the sport’s key figures are making their way to North Texas for Big ...

Michigan football 2026 recruiting class is currently ranked No. 7 in the nation after a torrid stretch to end June and begin July.

On the heels of watching four-star 2026 prospect Jamarion Carlton become a priority recruit for Texas Tech and Baylor after ...

Three-Star Recruit Calls Out Fans of SEC Powerhouse for Whining originally appeared on Athlon Sports.

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

Once the season starts, no one will care how money is raised or how much athletes are getting paid...The bottom line will be ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...