News

Warner Bros. Taps Legendary’s Sirena Liu to Head China Theatrical Ops
Warner Bros. Pictures has recruited veteran distribution exec Sirena Liu as its new general manager, theatrical for China.
John Oliver Sasses Warner Bros Exec for Expecting a 'Hot Take' About HBO Max Rebrand: 'I'm Not Going to Do It if You WANT It' | Video
John Oliver has long roasted his own parent company for its business decisions, but after learning this week that Warner Bros ...
Behind Warner Bros.’ $125 Million Arbitration Win Against Village Roadshow Over ‘Matrix Resurrections’
A bet-the-company lawsuit filed by Village Roadshow against the studio ultimately helped bankrupt the financier, which was ...
Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
BT nears deal to sell TNT Sports stake to Warner Bros Discovery, FT reports
BT is in advanced talks to sell its 50% stake in British broadcaster TNT Sports to U.S. joint venture partner Warner Bros ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...
Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads
A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...
From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...