News

Mumbrellacast: Commbank goes big with new campaign, media mushroom sins, and Mat Baxter’s take on agencyland
Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.The Commonwealth Bank has the industry and consumers talking about ...
Artificial intelligence is the ‘vibe check’ advertising has long needed
Imagine if your media plan could read the room – not just demographics or keywords, but the actual vibe of your brand. That’s not some futuristic fantasy. It’s the foundation of a smarter, more ...
Six emerging media leaders to deliver bold ideas at MFA EX 2025
Six early-career media professionals will present thought-provoking sessions at MFA EX in Melbourne and Sydney as part of the Inspiration X series.The announcement:From media metrics that mask the ...
Donald Trump launches global TV streaming service
Donald Trump has launched a global television streaming platform, Truth+, in partnership with conservative news network Newsmax.The platform is available through iOS and Android apps, as well as ...
‘One of the biggest music investments in Australian advertising’: Mitsubishi’s AC/DC splurge
Mitsubishi Motors has hijacked Aussie culture with a new campaign featuring a classic AC/DC lyric change that every Australian knows and loves, via Richards Rose.Intending to promote the new ...
Mushroom murder trial spawns multiple TV specials
The Erin Patterson mushroom murder trial has come to an end, and the TV networks are racing to fill their broadcast schedules with all that suppressed material they’ve been obtaining over the course ...
Jodie Koning departs Cartology
Cartology’s general manager of marketing, insights and integration, Jodie Koning, has left the company after over five years in the role.Koning said leaving a place that had shaped her in so many ways ...
Bolster Group strengthens media portfolio with new client wins
Two years on from forming a new agency network, Bolster Group has solidified its position as a diverse offering with three new client wins.In July 2023, Bolster Group was formed from the merging of ...
Oak launches ‘Heat Your OAK’ campaign to promote choccy milk as a hot drink
Oak is encouraging Aussies to try their favourite flavoured milk heated, with a new national campaign.The announcement:OAK is turning up the heat this winter—literally—with a cheeky new campaign ...
Michael Christian sues SCA over redundancy and royal prank call
Radio announcer Michael Christian is taking legal action against his former employer SCA, relating to the infamous royal prank call.
Seamus Higgins departs R/GA, national creative leads appointed
R/GA has made two national ECD appointments to lead its creative output, following the departure of chief creative Seamus ...
Fever-Tree finds new media agency following Bohemia brand exit
Premium mixer brand Fever-Tree Australia has appointed a new media agency, as incumbent Bohemia shuts down local operations.It has appointed independent agency Involved Media as its media agency of ...