As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

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The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations ...

Articles written by Saul Parker ...

The state of Texas is seeking a contractor for tourism PR and marketing services targeting markets in Asia. The contract runs until August 31, 2026, with the option to renew, per solicitation ...

Accenture has announced plans to acquire Yumemi, a leading digital services and products provider headquartered in Japan. Terms of the transaction have not been disclosed. Yumemi's team of ...

The conversation about talent in advertising is one that seems to perpetually echo through agency corridors— a perennial concern that resurfaces with each wave of resignations or difficult recruitment ...

At a time when most global advertising markets are grappling with economic sluggishness and geopolitical flux, India has stood out for WPP—not just as a promising growth engine, but as a testing ...

In the bustling heart of Ho Chi Minh City, where motorbikes weave through crowded streets and the aroma of street food fills the air, there exists a workforce that often goes unseen. These are the ...