News

Warner Bros.’ David Zaslav Tried to Rebrand HBO. It Didn’t Work.
Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.
John Oliver Slams the “Genius” Who Keeps Changing HBO Max’s Name, Admonishes Parent Company Exec for Anticipating His “Hot Take”
John Oliver didn’t disappoint his corporate overlords on Sunday night by addressing the recent HBO Max name reversal — the ...
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of America
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
Observer10h
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
Social Samosa1h
Netflix to launch AI-driven ads that match show aesthetics
The streaming giant said the new ads will allow advertisers to 'marry' their products with the aesthetics of Netflix ...
Comic Book Movie16h
HARRY POTTER Set Photos Reveal First Look At 4 Privet Drive As WB's $1+ Billion Studio Expansion Begins
The first photos from the set of HBO's Harry Potter TV series have been revealed, and they showcase the new 4 Privet Drive.
AdExchanger2h
Radiohead And Erasure Have Some Pretty Good Privacy Advice
There's a reason ad tech is no longer in a position to self regulate. Somewhere along the way, companies forgot to respect ...
AdExchanger3h
Face It, You’re In The Ad Biz; Legitimacy-Based Marketing
In March, OpenAI CEO Sam Altman told Ben Thompson of Stratechery that the company has no plans to pursue ad revenue, which he ...
SFFGazette.com20h
HARRY POTTER TV Series Set Photos Feature First Look At An Iconic Location From The Wizarding World
The first photos from the set of HBO's Harry Potter TV series reveal the show's take on 4 Privet Drive as a new report ...
How Hermione's Infamous Cat Polyjuice Potion Scene Was Filmed (And No, It Wasn't All Emma Watson)
Flick Miles, who was Emma Watson’s body double in the first three Harry Potter movies, was typically called in when a shot ...
‘Final Destination: Bloodlines’ Keeps Warner Bros. Flying High With $51 Million Box Office Opening
After ending a box office drought with “A Minecraft Movie” and “Sinners,” Warner Bros. continued its recent hot streak this weekend with New Line’s “Final Destination: Bloodlines,” which earned an ...